Whether you’ve been keeping up with Kardashians or not, you’ve definitely heard of Kylie Jenner. The young mother of two is still a huge sensation – but how much does the influencer earn on social media? Let’s find out.
Kylie Jenner – One Of The Most Influential In 2022
Keeping Up With the Kardashians started streaming 14 years ago. Yet, the whole Kardashian-Jenner family is still a hit in 2022. In 20 seasons, it became one of the richest families in Hollywood. It turns out, that Kylie Jenner is one of the richest members of the family – most of her money comes from social media posts and promotions. In fact, she’s the second on the list. Kim Kardashian is the first with a $1.4 billion net worth as of July 2021. Jenner comes in afterward with $700 million, with the rest of the family earning a lot less. Previously, Forbes named the celebrity “the youngest self-made billionaire,” which, unfortunately, caused her a ton of problems and controversy. Even Jenner herself knew it would become an issue. “I can’t say I’ve done it by myself,” she confessed to The New York Times.
“If they’re just talking finances, technically, yes, I don’t have any inherited money. But I have had a lot of help and a huge platform.” Forbes took away the title soon after, as the company found out that the family misreported the influencer’s profits. That said, her real net worth came to just under $900 million. Still, her social media is an enormous promoter for Jenner. Thanks to the websites, Jenner’s lip kits transformed into a whole brand of makeup, Kylie Cosmetics. She already sold 51% of the brand to Coty for $600 million!
Real Social Media Earnings
So, what’s the biggest promoter for Jenner? It’s Instagram, for sure. While she’s not posting to the social media website as consistently as before (she’s a mother now, after all), her posts are still blowing up every time. Moreover, the star just hit a milestone in her influential career – 300 million users follow her Instagram profile now! That’s the first time a woman reached that number of followers on Instagram. Other women with the biggest numbers are Selena Gomez and Ariana Grande with 289 million followers each. With millions of fans, how much does one pay Jenner for a promotional post? A whopping $1,494,000! That’s right, over one million for just one ad on her profile. But we all have to agree that the celebrity earned it.
Apart from the makeup brand, Jenner also has a successful skincare line, Kylie Skin. In addition, she’s a brand ambassador for huge companies, including Adidas and her sisters’ brands. It doesn’t mean that her business can’t go downwards, though. In 2020, Kylie Cosmetics sales dropped a ton – the influencer only rebranded and renewed her old products – her fans didn’t enjoy the lack of new makeup. There’s only one person on Instagram having more followers and it’s soccer player Cristiano Ronaldo. He has 389 million followers on the social media website. Also, Lionel Messi, another soccer player, is the only other person to get 300 million followers.
Now that Jenner is caring for two small kids, we’ll have to see how her business does. Her family will always support the star – we know that for sure.